Avenu Fitness
“After just a few weeks after launching our new name, Avenu Fitness, I can honestly say that it’s been the best decision we’ve made since signing our initial lease over 10 years ago. Our team, our community are connecting with every aspect of our brand.”
Brent Gallagher, Co-founder
Business challenges we solved
West U Fitness was nine years old when we met Brent and Cassie. They had become one of the premier boutique gyms in Houston, TX. Despite the success, they were ready for some new momentum. The owners felt like they had never articulated what differentiates them in the now competitive fitness market. They were also wondering whether their existing name would work past one location. However, they had tried to rename it before with another firm, which left them tainted.
The Solution
We first positioned them with a new name they loved, Avenu Fitness & Lifestyle. We also created a voice that finally articulated the true brand promises they’d always delivered. Years later, we continue to come alongside them to help them evolve and grow the brand as their business continues to expand.
Naming
Brand Messaging
Market differentiation
Visual identity
Customer Journey
Brand communication strategy
One-week website
Custom Photography
Helping the business grow long after a rebrand
Years after our initial rebrand with Avenu, we partnered with Brent to look at how the business has evolved, assess current areas of strength, and identify new engagement and positioning opportunities.
The Solution
In our One Day To Better session, we looked at the customer journey, the changing fitness landscape, their current marketing channels. After assessing different elements of the business, we were able to develop a stronger value proposition, restructure the communication architecture, strengthen their positioning, and provide strategy and direction for the new website. We did this all in one day.
Strengthen the value proposition
Develop new marketing strategies
Wireframe direction for website
Revamp email strategy & template
Communication plan for transition
The Result
The messaging and strategies were implemented immediately in their critical business decisions. Within a few weeks, they were experiencing a measurable difference in engagement with an average 85% higher open rate than before.
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