Brilliance in Action: Banana Republic
Banana Republic nailed it on this one. It’s simple, it’s to the point and there’s nothing crazy about it. Style delivered. They didn’t say “your style delivered.” They didn’t say “we deliver style.” And they didn’t have to show pictures of they style they deliver. Brilliant brands shape clever brand statements tailored to the medium where they are experienced. Don’t just default to putting your logo on everything you put out there. Make statements that connect people to your brand.