Curate Capital
The right foundation
“Justin has an innate gift for honing in on the right messaging and branding. In just one day, we were able to establish the right naming and brand message for our venture capital fund. Almost two years later and $10 million dollars later, the results of that one-day session continue to be the foundation upon which we build our company!”
Carrie Colbert, Founder
Business challenges we solved
After building a successful career in the oil industry and then as an online brand, Carrie Colbert was ready to launch a venture capital firm focused on female founder companies. She clearly understood who she wanted to reach and how she would build a fund and portfolio, but she needed a brand that would connect with both investors and potential portfolio companies.
Naming
Brand Messaging
Market differentiation
Visual identity
Brand guidelines
Slogan
The Solution
We knew the most important thing was for the firm to move with speed and precision. They had potential portfolio fits they didn’t want to miss out on, and they needed to start pitching investors. The brand foundation was a catalyst to help the firm raise millions of dollars and align with several portfolio brands quickly. We developed the naming in one day, and then we shifted our focus to the most urgent needs to help move the business forward: a visual identity and pitch deck.
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