Grace Fellowship Church in Baltimore had a vision for a building more extensive than what their current giving said they could accomplish. When we met with the team, the purpose of impacting the city of Baltimore was compelling, but the message wasn’t clear, and there was no strategy to make their purpose a reality. We were also faced with limitations knowing that to help them reach their audacious $20,000,000 goal, we’d have to increase their donor base massively.

• Campaign strategy

• Campaign naming

• Brand Promises

• Slogan & Brand messaging

• Campaign videos

• Custom photography

• Custom campaign website

• Brand story magazine

• Monthly Email content

• Direct mail messaging and design

• Donor acquisition strategies

The solution

Instead of taking the typical project-based campaign approach of featuring building projects, we designed people-centric campaign that brought the purpose of the organization to life. The website, videos, designs and messaging were the foundation for reaching their fundraising goal.