Founder Melissa was ready to combine her passion for a vegan life with the heritage and flavors of her mom’s Mexican food. Although the two seem like an unlikely fit, Melissa had found a way to protect the healthy lifestyle of her vegan life while accomplishing recipes that almost perfectly resembled the flavors of her mom’s food. She needed to validate her naming direction, establish a value proposition that would differentiate her in the market, tell a clear and compelling brand story, and have a brand identity to position her to launch well authentically.

• Naming

• Brand Messaging

• Market differentiation

• Visual identity

• Brand guidelines

• Slogan

The Solution
Melissa needed to define and design her brand solution quickly to prepare to launch the brand. After our One Day To Better Session, she left that day with a complete brand foundation. In one day, we established the correct naming, the brand story, the value proposition, a slogan, the brand promise, and designed a visual identity that felt like the small shops she experienced in the Barrio as a kid.