Case Study

Generis

What we did

Brilliant Brands Session
Brand Messaging
Brand Slogan
Brand Strategy
Video Script
Video Production
Brand Story Video
Creative Direction

The Situation
Generis, a Consultancy in Atlanta, was expanding into a new sector and needed a brand message to unify their consultants in different markets across the country, as well as have one consistent voice for the brand that aligned each sector.

The Solution
We walked them through our brand messaging and strategy session (Brilliant Brands™ System), and identified their unique brand promises, shaped a brand message, gave them a consistent message for their Consultants, and landed a new slogan that fit all sectors (Fund Your Amazing). We turned all of this into a video script, and a video for an upcoming conference. From the time we met with them, created the messaging, scripted the video, and delivered the files; it was under 10 days.

generis_slogan

The Video

The budget and timeframe didn’t allow for custom shooting. So we worked with stock footage, to complement the creative direction, the storyboard we created and script that we wrote. This video was used to introduce their new slogan, Fund Your Amazing™, and launch their new Education & Non-Profit division.

Play Video

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Play Video

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Invited Back

We were invited back for a custom video shoot, to help articulate the purpose and promises of Generis, and the value they add to the market. For this shoot we handled the videography, directing, scripting, and executed the post production.

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