Brilliant Brands Session
Monthly Email Marketing
Social Media Content
In 2013, River Valley Church (Pastor Rob Ketterling) commissioned us to reimagine and redefine, the way they visually represent, and verbally communicate their missions and outreach ministry called Global Project. The logo was outdated, and the verbiage was driven by facts and information, and the brand we saw lacked a clear, compelling voice needed to engage more people. It was time to change that.
We shifted the brand voice, from facts and stats, to a voice that included their audience with a new purpose statement, slogan, and brand statements. With a new voice, we also created a new visual identity, marketing strategy, and a 2-year relationship of managing the brand. When we first met in 2013, they were sending 20-25 teams. After our rebrand and 2-year partnership, they are now sending 50 teams across the world and engaging their congregation better than before.
To relaunch the brand, we came up with a campaign called “For Everyone”. The campaign brought to life the new slogan of “Our Heart Is Global”, and the new purpose statement for the brand that communicated making a difference is not just for someone else – it’s for everyone.