Brilliant Brands Session
Logo & Identity System
When we met Pastor Danny Green and his team, they were Covenant Family Church. The name carried a lot of credibility in the region, but he wanted to make sure that it was the message of the brand, and the name was the right one to launch the next season of ministry and take advantage of their brand new arena they were completing that fall.
Through the Brilliant Brands System, we realized the existing name would not be the right fit to move them forward. So, we identified the brand promises and shaped a new name and voice to encompass the heart of the organization. These also positioned the brand to engage their community and congregation more effectively. Within two months, we brought it all together and helped them successfully roll out a new name and brand identity. It was exhilarating to say the least. See some of the end-product for yourself.
The new name & logo
We created a word, Skybreak, for the new name that captured the tone of the new brand slogan, “capture extraordinary.” The Skybreak sun icon represents a break in the clouds and the extension of hope they bring to their region.
When we launched the new brand, it was important to update more than just the logo, language, and name; it was time to outfit them with a fully responsive website. We custom-designed the site with their audience and ease of management in mind.
Working with Justin Keller and Circlefifty has been a pleasure. He is smart and knows how to pull out the best in you and your team. Justin helped us to clarify the voice of our organization and better articulate our brand promises. Our experience was well worth the investment.